Welcome to Branch!
Today, Branch is coming out of private beta and will begin sending invitations to the public. Our team is so excited to show you what we’re building, but before we do, we want tell you why we’re building it.
We think the internet is an incredible tool. It’s given each of us a voice, and the power to share our voice instantly with millions of people around the world. But gaining the power to talk to the world hasn’t lessened the value of talking to each other. If anything, we think it’s more important than ever.
That’s why we wanted to build a new way to talk to each other, and why we’ve built Branch. Between articles, blog posts, and tweets, the internet is dominated by monologues. So we want to build a home for dialogues online, by combining the intimacy of a dinner table conversation with the power of the Internet.
What makes Branch different? First, we value the diverse perspectives the internet gives us access to, but we also know that too many voices can make things noisy. So on Branch, you can pick who you talk to—but, like blog posts, branches are public, so you don’t miss out on the openness of the web. And we’ve recently added a feature called “branching” to the product; it’s like Github’s forking meets traditional threading. Last, we know it’s important to be connected to the rest of the web, so we made sure you can grab anything from the web, talk about it with anyone, and publish it anywhere.
We built Branch with you—all of you—in mind. We want it to be a place for you to talk about all the things that are happening in your world. So far, our team has used it to talk about rap music, swap travel ideas, discuss the presidential election, explore a new neighborhood, ask for advice on iOS design, and reminisce about our favorite childhood technologies.
So what’s happening in your world? We want to give you a place to talk to each other about it. We think it just might make it a better place.
Talk to you soon,