Branch… for Publishers

We built Branch with publishers in mind. We loved the great discussions on NPR and newspapers’ Opinion sections. But we thought something was missing. As The Awl’s Choire Sicha explains:

There’s a huge hole in how we have conversations online. The best thing about using Branch was that it let us bridge the gap between writers and readers. We get to bring these lively conversations into our site, instead of just “talking at” readers.

Branch lets you use your brand’s “convening power” to bring together a group of people for a discussion — whether those people are subject matter experts or active members of your community, and whether they’re discussing the Election or a new band’s debut album.

So far, branches have been used in articles and blog posts on sites like Nieman Lab, GigaOM, Eater, The Awl, and ReadWriteWeb. How? Each Branch conversation can be embedded quickly and easily in your website’s CMS using a short snippet of code — and once it’s there, it updates in real time. It’s engaging, shareable, and it looks great on your site.

In the words of Eater.com’s Amanda Kludt:

Branch is easy for the publisher, even easier for the participants, and it’s a dynamic read on the site as the discussion unfolds live. Plus, the format encourages readers to come back to the thread throughout the day for an added traffic bonus.

We also know the definition of what it means to be a “publisher” is broader than ever. So whether you write for a major media company, run a small local news site, or write your own blog, there’s a way for you to use Branch, too.

We’d love to hear from you. Get in touch.