Live-Branching

Since we launched two months ago, you’ve surprised us in a lot of ways — not the least of which has been all the different ways you’ve used Branch.

Over the last few weeks, we noticed you’ve taken to “live-branching” events and announcements, using Branch to talk to each other about your world as it’s happening.

Here are a few of our favorites:



2012 Presidential and Vice Presidential Debates:

Los Angeles radio station KCRW used Branch to live-branch the debates with political commentators and strategists:


The Awl’s Choire Sicha brought together friends from Gawker, Buzzfeed, and Entertainment Weekly to live-Branch the debates, too:


And some of you live-branched with friends:



Apple’s iPad Mini Announcement:

Several of you — including Buzzfeed’s technology blog FWD — decided to leave live-blogs in favor of live-branches for this morning’s Apple event, too.



What’s happening in your world right now? Start a branch, add a few friends, and talk to each other about it.

Posted by Libby Brittain 1 year ago